I started learning SEO in 2019 out of curiosity. I had a small blog at the time, and I wanted to know why some articles ranked on page one while others were buried on page five. That question led me down a deep rabbit hole.
Within a few months, I was helping friends and family with their websites. A cousin had a small clothing store in Karachi and could not figure out why her competitors were showing up on Google but she was not. I fixed her technical issues, optimized her pages, and built some backlinks. Within four months, she was on page one for her main search terms and the store started getting calls from Google.
That was the moment I realized SEO was what I wanted to do full time.
Since then, I have worked with restaurants, law firms, e-commerce stores, medical clinics, and service businesses across Karachi and the rest of Pakistan. I have also built the SEO Readiness Chrome extension, a tool used by link builders worldwide to check site quality before placing backlinks.