A lot of people selling SEO in Pakistan offer link packages. 100 links for a cheap price, delivered in a week. Those links come from low-quality sites, link farms, or networks that Google has already identified. At best they do nothing. At worst they cause a penalty.

I also built the SEO Readiness Chrome extension, a tool used by link builders worldwide to check whether a site is actually being crawled by Google before placing a link there. A link on a site that Google is not actively crawling is worthless.

Real link building takes time. A genuine guest post on a relevant site with real traffic is worth hundreds of cheap directory links. I focus on quality, not quantity.