Product SEO Case Study

Mr Basil Drinks

How product-focused SEO, clearer commercial positioning, and Search-Console-led optimization improved branded search demand and product-page visibility for Mr Basil drinks.

967

Google Search clicks

127K

Google impressions

0.8%

average CTR

5.2

average position

Beverage Brand - Product Discovery

The Situation

Mr Basil already had a strong product identity, but the site structure and commercial messaging were not fully aligned with how buyers, distributors, and searchers were looking for the brand online.

The strategy focused on making the product range easier to understand for Google and for buyers. That meant improving page intent, strengthening product and distributor paths, and using Search Console data to understand where branded demand was already building.

What needed to change

Homepage messaging did not clearly capture manufacturer and distributor intent
Important supporting pages like distributor and certifications were missing or underdeveloped
Product pages lacked procurement and buyer-focused information
The site needed better internal paths from informational content into commercial pages

What I worked on

Reframed the homepage and supporting pages around manufacturer, distributor, wholesale, and export intent
Planned and prioritized missing distributor and certification content
Reviewed product page structure and procurement detail gaps
Used Search Console data to track query growth and priority page performance

Evidence

Project Asset and Product Proof

This case study uses the brand strategy material and product imagery supplied for the Mr Basil work.

Search Console snapshot showing 967 clicks, 127K impressions, 0.8 percent CTR, and 5.2 average position.

Outcome

What Changed

Google Search Console reported 967 clicks and 127K impressions in the approved snapshot
Average CTR reached 0.8% with 5.2 average position across the same reporting view
Traffic came from multiple international markets, led by Australia, the UK, South Africa, Canada, and Pakistan
Priority commercial pages such as About and Glass Bottles started contributing stronger organic visibility

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