Agency SEO Case Study

Shapiro PR

How technical cleanup, keyword targeting, and content refinement helped a PR agency improve visibility for Los Angeles publicist searches.

486

Google Search clicks

162K

Google impressions

0.3%

average CTR

38.7

average position

Public Relations - Local SEO Visibility

The Situation

Shapiro PR needed stronger visibility for the searches that mattered most to the business: Los Angeles publicist, publicist Los Angeles, and closely related PR terms. The site also needed technical cleanup so those rankings had a stronger foundation.

The work focused on fixing technical issues, improving on-page targeting, and maintaining a healthier link profile while monitoring the keyword set promised to the client.

What needed to change

Core service keywords needed stronger visibility and consistency
Technical issues were hurting site responsiveness and crawl quality
CTR needed improvement on terms already showing in Search Console
The backlink profile had to be maintained naturally and safely

What I worked on

Fixed on-site technical and performance issues
Tracked and optimized the primary keyword set around publicist and PR services
Improved content presentation and recommendations for stronger CTR
Maintained a more balanced and natural backlink approach

Evidence

Project Screens and Proof

These screenshots come from the Shapiro PR monthly report.

Search Console snapshot showing 486 clicks, 162K impressions, 0.3 percent CTR, and 38.7 average position.

Outcome

What Changed

Google Search Console reported 486 clicks and 162K impressions in the approved snapshot
Average CTR held at 0.3% while the broader query set averaged 38.7 position
Some priority Los Angeles publicist terms still reached page-one visibility within the wider keyword set
Technical cleanup created a stronger base for PR-focused local search visibility

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